Try Deas Outreach Playbook
Try Deas Outreach Playbook
Your Guide to Building the Try Deas Ecosystem
Welcome, Team!
We're on a mission to grow Try Deas from a beloved snack brand into a global enterprise built on Culture, Community, and Conversation. This playbook is your essential guide to understanding our vision and how you'll play a crucial role in connecting with our community.
Your personal connections are invaluable. This playbook outlines our strategy, gives you the tools, and explains how we'll work together to make Try Deas the Official Snack of Atlanta and beyond!
Our Core Strategy: Buy and Try, Tell and Sell
This is our guiding philosophy. It means we want people to:
- Buy and Try: Experience the deliciousness and quality of Try Deas nuts themselves.
- Tell and Sell: Share their positive experience and our exciting story with their networks, becoming organic ambassadors for the brand and the broader ecosystem.
We're building from the ground up, and your authentic voice is our most powerful tool.
Your Outreach Playbook: Engaging Your Connections
When you reach out to your friends, family, and personal network, follow these 5 key steps. Remember, your personal connection is paramount.
1. Share Your Story
- Talk about your personal involvement: "I'm working with a startup snack company, Try Deas."
- Express your personal growth: "I'm learning a lot."
- Convey your excitement: "I'm genuinely excited about what’s to come!"
2. Share Our Story (The Try Deas Journey)
- Explain the origin: "A friend/family member [Louis!] started a snack company based on a joke from friends in school ('Deas Nuts') and family connections (pecans shipped from grandparents in South Carolina)."
- Highlight the evolution: "Now, some of those same friends and family members have been working together for the last year and a half to take a fun, snack brand and create a global enterprise built on Culture, Community, and Conversation."
3. Tell Them Where We Are
- Current presence: "We’re in about 10 local stores here in Georgia and across the country."
- Media recognition: "We’ve been featured on podcasts and magazines."
- Major achievement: "We won the Pharrell Williams 'Black Ambition' pitch competition in Atlanta last year!"
4. Tell Them Where We’re Going
- Upcoming physical presence: "Preparing for our first flagship retail store on the Krog Street Beltline."
- Global ambition: "The World Cup is coming to Atlanta in 2026, and we want to be ready to be globally known -- 'Georgia Grown. Atlanta based. Internationally known.'"
- Core belief: "Prove that with community and innovation, anything can be accomplished."
- Our values: "Developing a vibrant community based on our values: Culture, Community, and Conversation (the 3 C's)."
5. Ask for Their Support (The Gentle Call to Action)
Frame this as inviting them to be part of the movement, not just a transaction.
- Core message: "We’re all about culture, community, and conversation, so we want to get our friends and family to support and buy it and try it and help us shape our story."
- Primary Action: "Fill out the Community & Connection Form." (This is how they get into our system and signal their interests.)
- Secondary Action: "Make a Purchase." (Encourage them to try the nuts!)
The Incentive Program: Your Path to Shared Success
This program is designed to reward your direct sales efforts, your ability to grow our network, and our collective success as a team.
1. Your First-Purchase Gift for New Contacts
When you invite new contacts (friends, family, re-engaged past customers) to join our mailing list via the Community & Connection Form, they receive a special welcome gift to encourage their first purchase.
- The Gift: **15% OFF their very first order.**
- How they get it: The discount code is automatically provided on the Community and Connection form success page.
- Your Messaging: Emphasize this as a thank you for connecting and joining the Try Deas family. It's their incentive to *buy and try* for the first time.
2. Individual Sales Commissions: Your Direct Earnings
You earn a commission on every sale you generate through your unique referral links/codes. This is our aggressive model, designed to reward your direct efforts!
| Tier | 1.5 oz Commission | 8 oz Commission | Path to Next Tier |
|---|---|---|---|
| Core Sales Team | $1.00 | $2.00 | Highest Tier |
| Sales Associate | $0.50 | $1.00 | Achieve 100 units in 1 month (as Tier 2) |
| Tier 2 / F&F Seller | $0.25 | $0.50 | Start here |
3. How Sales Count: "Growing Together"
This is key to our collaborative success! When a **Tier 2 Seller** makes a sale:
- The Tier 2 Seller earns their direct commission ($.25/$.50 per unit).
- Those units **count directly towards the unit sales goals** of the Core Team Member or Sales Associate who is guiding them.
**Why This Matters:** This incentivizes Core Team Members/Sales Associates to mentor and support their network, helping them achieve higher individual and team targets faster. To protect profitability, the guiding member does NOT earn an additional cash commission on top of the Tier 2 seller's commission for those units.
4. Bonuses & Growth Pathways: Multiply Your Earnings
- Weekly Team Bonuses: Cash payouts for hitting 100, 150, 200+ unit targets (up to $200 + double individual commissions).
- Monthly Individual Bonuses: "Top Monthly Seller (Units)" ($75), "Highest Monthly Average Order Value (AOV)" ($50).
- Monthly Team Bonuses: Cash payouts for hitting 825 (breakeven), 1,000, 1,200+ unit targets (up to $500 bonus pool).
- Formal Consignment Program: For active sellers (Sales Associates & Core Team), enabling immediate, on-the-spot sales.
- Wholesale Incentives: No per-unit commission on wholesale; a Finder's Fee ($10-$25) for securing new accounts.
- Long-Term Vision: Pathways to deeper involvement and potential worker's equity in future ventures (e.g., content creation for Try Deas Network).
Post-Engagement Flow: Nurturing the Relationship
Once someone subscribes or makes a purchase, our system will kick in, but your personal follow-up is key!
After Subscription / Purchase (Automated/System-Driven)
- Automated Thank You Email.
- Beltline Wishlist Help Email (encouraging interest in the store).
- Subscription Email (if they joined the Nut Dealer Club).
Personal Follow Up (3 Days After Delivery)
This is your personal touch to deepen the connection.
- Personally follow up with a thank you via call, text, voice note, or even a handwritten letter (for very special connections).
- Gently remind them: "Don’t forget to fill out the survey/do a review if you haven’t already."
- Encourage content: "Ask them to do a live taste test/content review and tag us on social media!"
- Remind about the perk: "Don’t forget to use your discount for their next order!" (This is the reup discount they get for joining the mailing list/subscribing).
- Express gratitude: "We appreciate your support!"